WIN BY DEFAULT
Benefit From a Powerful Brand
The Far-reaching Floss Advantage
When your current position is that of a small business owner in one or more dental practices, there is a lot to weigh when considering becoming part of a larger entity. To put another name on your practice, there should be many advantages to doing so. Otherwise, why make the investment? One constant that does not change – the advantages of becoming a franchisee are only realized when backed by a great corporate brand.
The no frills, always fresh attitude we like to call FLOSSY is welcomed wherever we go. We take great pride in delivering an industry-leading aesthetic at every brand touchpoint. Whether it be the office design, logo design, what our staff wears, anything that presents an opportunity for us to apply our attention to detail, the FLOSS brand delivers an aesthetic that attracts. The cumulative effect delivered by this brand image goes a long way for franchisees.
Unmatched Buying Power
It isn’t a secret that strong relationships, and that great clout in the marketplace can be created by operating multiple units under the same banner designed to support each other on a meta level. This is ‘who you know’ on another level. In B2B, relationships change when more money is exchanging hands. It’s that simple. When a brand buys more from a supplier, they are rewarded for their loyalty. This applies in the dental industry too.
FLOSS is savvy in navigating the corporate world to set up its franchisees for success. The more franchises that are added to the network, the more buying power all franchisees are able to take advantage of. This means that our franchises enjoy providing better technologies and the most advanced services for their patients, for less financial outlay. Spending less and less money to provide a better experience for our patients is what it’s all about.
Turnkey is the Key
Making an investment in a franchise is a lot easier decision to make when that investment comes with a promise of solving or speeding up your ability to conquer the challenges of owning and operating a successful dental practice. An investment in a franchise should fast forward you to milestones you are challenged with reaching sooner. This is where the company behind the brand name you are buying comes in.
We set out believing there is a better way to do dental on a large scale. Our franchisees enjoy being put in the best position to grow their practice. For this to be possible, we had to build a system to support our franchisees before ever offering the first set of keys to the FLOSS brand to a new owner. The system is designed to support franchisees, taking many of the largest challenges of marketing, operating and evolving a practice off of owners plates.
Evolve or Die
Dental is in a constant state of change. When evolving a product or service the brands that grow and get ahead of the rest lead the industry in innovation. Evolving a dental practice is a huge challenge. In an ideal world dentists would be able to show up to their office each day, see all of their patients, and go home. Wouldn’t it be nice for a dentist to be able to do that without worry of getting behind in the industry and how it is being advanced?
Franchisees are put in the best position possible to advance their services and technology. A large network of franchisees provides FLOSS a test bed for new services and technologies in diverse scenarios. This allows the company to start using and roll out new services and technologies much sooner than any individual practice would be able to do on their own. Patients want the confidence that they are getting the best, and latest, for their teeth.
Ride Powerful Marketing Efforts
So many dental practices do a really great job of taking care of their patients. But dentists did not learn to provide a comfortable experience for their patients studying marketing and advertising in college. It’s pretty simple, FLOSS created a franchise model designed to take away the biggest challenges inherent of growing a great brand with an investment in a franchise. It’s a numbers game where individual practices have the dis advantage.
The research, strategies and ongoing production of current, fresh marketing that captures a brand focused on providing an always new experience is a full time job. Independent small business owners often have very little support or lack a support team with the business acumen to do it all. FLOSS gives franchisees all the knowledge, tools and support required to market and build the brand on a local level so they can keep their focus on the patient experience.